I just set a reminder in my calendar for 2025. Ten years in the future. My oldest daughter just started kindergarten; she’ll be learning to drive when Google emails me about this.
Recently, we took the plunge, spent the money, and registered a trademark for Gimlet. (In retrospect, we probably should have done this sooner, but no harm has come from waiting, either.) With our fancy trademark certificate came a reminder that our registration needs to be renewed after ten years. Into the calendar it went.
It’s a little strange to think that whoever wins the American presidency in 2016, we’re planning to still be around when they’re long out of office.